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Titled “Forever Country,” the single and accompanying music video features 30 CMA Award-winning acts. This single was produced by CMA Board member and CMA Award winner Shane McAnally and the video was directed by Grammy Award-winning director Joseph Kahn. Straw to Gold produced the second unit for this fantastic collaboration.
Film Production
Photography
The video includes artists such as “Forever Country” artist list: Alabama, Jason Aldean, Dierks Bentley, Brooks & Dunn, Luke Bryan, Eric Church, Brett Eldredge, Vince Gill, Faith Hill, Alan Jackson, Lady Antebellum, Miranda Lambert, Little Big Town, Martina McBride, Tim McGraw, Ronnie Milsap, Kacey Musgraves, Willie Nelson, Brad Paisley, Dolly Parton.
"Forever Country" is a 2016 mashup performed by Artists of Then, Now & Forever, a one-time gathering of 30 American country music artists. The song combines elements of three previous country hits: John Denver's "Take Me Home, Country Roads" (1971), Willie Nelson's "On the Road Again" (1979), and Dolly Parton's "I Will Always Love You" (1973). The song was recorded to commemorate the Country Music Association Awards reaching its 50th year.
Straw to Gold in producing the second unit in Oregon, capturing footage of American landscapes. many country music stars can be seen singing, walking, and looking out across digitally-imposed landscapes like fields, farms, backroads, railroad tracks, famous locales. In a rare display, the rival Academy of Country Music gave "Forever Country" and the CMA their Video of the Year Award at their 2017 ceremony.
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