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Straw to Gold had the privilege of collaborating with PPFC on the creation of two captivating video campaigns. The first campaign centered around their Secret Family Recipe formula, while the second focused on their Slow & Steady formula. From the initial stages of ideation and concept development, our team worked closely with PPFC to bring their vision to life. We understood the importance of showcasing the company's core values, particularly their status as a family-owned business and their commitment to quality.
film production
Drawing inspiration from PPFC's natural pastel color palette, we embarked on the creation of two visually stunning productions. Each piece was carefully crafted with a concise run time of 30 seconds, ensuring maximum impact and engagement. Understanding the significance of PPFC's status as a family-owned business, we wanted to capture the essence of their kitchen-to-bowl, natural approach. Our goal was to create a visual narrative that exuded warmth and authenticity, fostering a sense of trust and safety in the minds of the audience when it came to feeding their beloved pets. To achieve this, we deliberately avoided sterile environments and cool tones, opting instead for a warm and inviting atmosphere. Our shots showcased the wholesome process of preparing each pet food formula, emphasizing the natural ingredients and the care that goes into every batch.
By aligning the visuals with PPFC's brand values, we aimed to establish a strong connection between the audience and the product. The natural pastel color palette lent a soothing and comforting tone to the productions, further enhancing the audience's confidence in the quality and integrity of PPFC's pet food. The result was two tightly executed productions that showcased the unique qualities of PPFC's formulas. Through our deliberate use of color and visual storytelling, we were able to communicate the eco-friendly and nourishing approach that sets PPFC apart in the pet food industry.
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