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Straw to Gold was proud to offer comprehensive support to Cascadia Cured, encompassing design, website development, copywriting, and business strategy. One aspect of the project that particularly stood out was the concept, planning, and asset creation, with a specific focus on the company's membership and subscription model. During the process, we dedicated careful consideration to curating a diverse range of products that would be available under the membership, ensuring a delightful and curated experience for customers. We worked closely with Cascadia Cured to map out a strategic approach for integrating other specialty Oregon-based products that would complement their selection of cured meats and other delectable offerings.
BRAND IDENTITY
copywriting
package design
website design + development
marketing
business development
We delved deep into consumer research for Cascadia Cured, meticulously studying their target audience and user groups. We were incredibly thorough and explored different culinary preferences, the consumer’s inclination towards specialty and artisanal food products, and their receptiveness to a subscription-based model. In understanding the audience better, we were able to design a monthly subscription model that allows food enthusiasts to broaden their palate, giving them the option to get a regular delivery of handpicked delicacies, rare ingredients, or exclusive offerings that are not easily accessible in local markets.
Straw to Gold enthusiastically embraced the vibrant and dynamic nature of this unique, fun, and community-driven company. We set out to create assets, media, and copywriting that reflected the company's inventive spirit, colorful personality, and bright vision. Our team approached the project with creativity and a keen understanding of the company's values and target audience. We infused our work with playful and engaging elements, utilizing eye-catching visuals, lively colors, and compelling messaging to capture the essence of the brand.
Our approach was community-driven, ensuring that the assets and copywriting resonated with the target audience. We designed packaging, product labels, and worked with the owners to ensure all labels would meet USDA requirements. We took the time to understand the community's preferences, interests, and aspirations, infusing these insights into our work. By doing so, we were able to create a cohesive and engaging experience that fostered a sense of connection and authenticity. The end result was a suite of assets, media, and copywriting that mirrored the company's unique spirit and left a lasting impression on its audience. It was our pleasure to contribute to the company's journey and help them share their vibrant story with the world.
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