Email marketing remains one of the most effective ways to reach customers directly.
Email marketing remains one of the most effective ways to connect directly with customers, and over the years, I’ve learned that success lies in getting the fundamentals right. Here are some best practices I’ve found invaluable:
Every email should have a single, clear objective.
Whether it’s driving traffic, announcing a product, or nurturing leads, knowing your goal ensures your message is focused and impactful.
Generic emails are VERY easy to ignore.
I’ve seen how personalized subject lines, tailored content, and relevant recommendations can significantly improve open and click-through rates.
Small touches like addressing recipients by name can make a big difference.
Your audience’s inboxes are crowded, so brevity matters — do not underestimate the impact of saying less.
Focus on delivering value upfront—whether through a helpful tip, an exclusive offer, or a compelling story.
If they see your emails as worthwhile, they’ll keep opening them.
A large portion of emails are read on mobile devices.
I always ensure my designs are mobile-friendly, with readable fonts, clear visuals, and call-to-action buttons that are easy to click on a smaller screen.
Consistency is good, but overloading inboxes isn’t.
I’ve found that a balanced frequency—enough to stay top-of-mind without being intrusive—is the sweet spot for engagement.
Email marketing works because it builds relationships.
Done right, it’s not just about sending messages — it’s about delivering value, fostering trust, and maintaining a dialogue.
These best practices have helped me craft campaigns that not only reach people but also resonate with them.
Need deeper email marketing advice? Connect with me for a free consult.
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