A deep dive into Hermès’ legacy of craftsmanship and brand consistency, inspired by the Acquired podcast.
Hermès is a rare example of a brand that has remained completely devoted to its original values while growing into one of the most admired luxury houses in the world. Through heritage, craftsmanship, and disciplined restraint, Hermès proves that authenticity is a long-term advantage.
Few brands have maintained the level of craftsmanship, exclusivity, and prestige that Hermès has achieved over nearly two centuries. Founded in 1837 by Thierry Hermès, the company began as a harness and saddle workshop, catering to European nobility. Over time, it evolved into a global fashion house known for its impeccable leather goods, silk scarves, and ready-to-wear collections.
The Acquired podcast recently featured an insightful deep dive into the history and evolution of Hermès (listen here), providing a fascinating look at how the brand’s unwavering commitment to craftsmanship and heritage has solidified its place at the top of the luxury industry.
I have admired Hermès for over 20 years, especially the intricate storytelling and brand elements woven into every design. Their famous silk scarves, in particular, have always captivated me. One vivid memory stands out: seeing an incredible and massive Hermès scarf showcased in the window display of their Beijing, China location. The exquisite beauty, intricate details, and sheer scale of the piece left an indelible mark on me. It was a perfect representation of how Hermès seamlessly blends artistry, heritage, and craftsmanship into every creation.
Hermès has managed to maintain exclusivity despite growing global demand. Unlike many fashion houses that have expanded aggressively, Hermès has carefully controlled production, ensuring that each product meets the highest standard. The Birkin bag, arguably the most famous handbag in the world, exemplifies this philosophy with its meticulous handcrafting process and limited availability.
Beyond leather goods, Hermès has expanded into silk accessories, fragrances, and even home furnishings, all while preserving its artisanal roots. The company’s approach to business remains deeply tied to its heritage, with family ownership and a focus on long-term brand value over short-term gains.
Hermès is the definition of a company that has created an intentional, focused, and strong brand—one that has held true to its brand narrative in every way for almost 200 years. It serves as a premier example of what a brand should strive for: unwavering consistency, exceptional quality, and an intrinsic connection to its history. In a world where many brands pivot for trends, Hermès has remained steadfast, proving that authenticity and long-term vision create lasting value.
Hermès is a masterclass in brand integrity—proof that when you remain true to your values, excellence and legacy follow.
For anyone passionate about luxury, design, and business strategy, the Acquired podcast episode on Hermès is a must-listen. It tells a compelling story of how a small Parisian saddlery became one of the most influential brands in the world—without ever compromising its identity.
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