Sam Tannahill, co-founder of A to Z Wineworks, shares his journey from a wine shop clerk to a pioneer in sustainable winemaking and community-driven business.
In this episode of Creative Alchemy, Sam Tannahill reflects on his path from early career experiences to co-founding A to Z Wineworks, where he championed sustainable practices and built lasting partnerships with growers. He also opens up about his personal journey, endurance challenges, and his search for community in the next chapter of his life.
Join us on Creative Alchemy as we sit down with Sam Tannahill, a driving force behind some of Oregon’s most celebrated wines. From an unexpected start at a Los Angeles wine shop to co-founding A to Z Wineworks—Oregon’s largest winery—Sam shares how passion, persistence, and people have defined his career.
He recounts pivotal moments, such as earning the world's first B Corp certification for a winery and redefining industry relationships by treating growers as partners, not suppliers. Sam also opens up about his transition from running a major company to exploring personal challenges through endurance sports, adventure, and self-reflection.
This episode is a deep dive into the intersections of business, creativity, and community. Whether you’re an entrepreneur, a wine enthusiast, or someone seeking inspiration for your next chapter, Sam’s story offers valuable lessons in leadership, passion, and resilience.
True success is built on passion, integrity, and relationships. Sam Tannahill’s journey shows that meaningful impact comes from leading with values, building strong communities, and embracing new challenges—both in business and in life.
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