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THE STORY

Network Optix engaged Straw to Gold in the development of a sophisticated new site and creation of a promotional  video for their new product NX G with the goal of  highlighting the features and benefits of this product on a global scale. 

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"We needed help building a website from scratch for a spin-off product for a completely new industry for us. Benjamin and team were great- they helped pull out the requirements, the focus, and developed the website, teaser video and the content. The team is responsive, professional and patient. Our CEO points to our website as an example often- I particularly like the way the site looks, very modern design. I'd recommend Straw to Gold to any company looking to build a brand and a presence from scratch."

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Darren Odom

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VP Mobility Platform, Network Optix

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Seamlessly blending the audio with a curated music track, we crafted a custom piece that Nx Go will use for years. Maintaining brand consistency throughout the entire piece, we  integrated the brand name into the footage and prominently featured the Nx Go logo at the video's end, reinforcing its identity and market impact.

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To enhance the website's navigation and accessibility, we implemented user-friendly features like a sticky navigation bar and automatic scrolling menus, streamlining the browsing experience and optimizing user engagement. Together, these digital presentations served as the perfect springboard to premier this new exciting product to their global audience and redefine a new visual style for the company.

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