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Founded over 20 years ago, Ghost VFX is a very grounded and established company and so the typical process of developing brand guidelines was focused on refining its presentation to the world. Working with Ghost VFX founder, Jeppe Christensen was like a breath of fresh air; he knows what he wants and gives excellent feedback - the latter, as any designer will tell you, is the gold standard when it comes to any client.
Brand Identity
Web design & Development
With top-tier movie and television titles under their belt, Ghost VFX provided a treasure trove of assets to work with. From the beginning, we knew that their work needed to be the focal point and primary source of color and movement on their site. With this in mind, we calibrated their brand colors to be primarily white and black with turquoise adding a vibrant splash of color with only 3% usage; purely accent only. Classic and sleek, this website is the perfect vessel to showcase this industry-leading work. We built a customized CMS for their case studies, providing a robust framework to show assets, and videos and share interviews and facts about their projects. Each featured project is given a handcrafted, unique presentation and stands as a celebration of the medium, looking behind the scenes at how sequences were put together.
The Ghost VFX mark was a joy to work with; it’s amazing how much playfulness can be captured with a few dots and a curved line. But establishing the weight of that line, the size of the dots; should there be 3 or 4? All of these questions were debated and prototyped before landing on the final version. The website we created is understated and perfect for who Ghost VFX is. We outlined specific guidelines in your provided brand guidelines regarding the positioning and utilization of their logo mark. In addition, we defined guidelines for their font and color usage.
When it comes to showcasing their work, there's no requirement for excessive design or animated elements. Instead, we chose to display the title posters, adding a simple click on each poster to unveil the corresponding trailer, allowing us to focus on consistent spacing, seamless transitions, and tailoring each trailer to incorporate the distinctive Ghost VFX branding. Providing Ghost VFX with an extensive range of services, we served as a one-stop destination for all their branding and design needs. From providing templates for case studies, news, and social media to meticulously crafting business cards, letterhead, and building signage, we left nothing on the table, catering to every aspect of their brand's visual identity.
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