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Renowned basketball coach Joe Abunassar's expertise and training were in high demand, but his physical presence was limited to one court at a time. To overcome this challenge, we developed a custom web-based learning platform. This online certification program consisted of hundreds of videos, graphics, and diagrams, enabling passionate players to access Joe's teachings from anywhere in the world. Not only did this initiative create a new revenue stream, but it also resulted in a fourfold increase in global site traffic. The program's popularity in China was so remarkable that we tailored a culturally and linguistically appropriate version specifically for Chinese viewers. Adding the Chinese market to this product immediately boosted company revenue and so in this game, everyone emerged as champions, achieving remarkable success. In this game, everyone won gold.
WEB DEVELOPMENT
DIGITAL DESTINATIONS
DIGITAL MANAGEMENT
SEO & ANALYTICS
E-COMMERCE
We developed a custom in-house testing system for each of the 8 sections of the course and upon completion, our system would generate a custom certificate for the user with their name. We also integrated a special tool called Hashtile which was able to pull in live feeds from sports stars, around the world and create a truly unrivaled news feed. Aspiring basketball enthusiasts could immerse themselves in the program's wealth of knowledge and improve their skills through comprehensive multimedia content.
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