San Pedro is the busiest port in the country but out of the water the city wasn’t getting enough attention. A community leader for the city was in search of a visual solution to show off what San Pedro really had to offer for tourists and weekend fun seekers. So Straw to Gold collaborated with renowned illustrator Andrew Holser to develop a robust graphic identity to show the beauty beneath the grit of this port town. We installed these in transit centric spots to remind people San Pedro was just a few stops away.
We were all psyched with the final outcome, we even translated the graphic into all types of buyable merchandise. We weren’t the only ones though—It was so popular we had to include fine art prints to sell.