Straw to Gold is rooted in the entrepreneurial spirit, when we aren’t solving problems for our clients, we are inventing our own to solve. As West Coasters we understand the attraction of wine tours, we’ve enjoyed a few ourselves, but we felt the digital market still needed to be uncorked.
So we created Hokeo, an app that makes wine country more accessible and enjoyable. The focus of the app is to help customers create a custom itinerary for a tailored-to-them tour. This equally helps wineries reach their desired consumers while providing coveted data, creating a new channel for exposure and a better customer experience. We’ll toast to that.
STRATEGY & POSITIONING
A proprietary in-app assessment tool for consumers, wineries and the industry that brings a new level of insight and data to more effectively market.
A Technology-Enabled Service
Where Consumers Can Easily Tailor a Wine Experience to