Firemans Brew is founded and owned by Californian firefighters. Our mission is to deliver outstanding quality in our selection of premium beers, and give Americans an everyday means of saluting the brave men and women working to keep our communities safe.
In collaboration with Tom Nikosey at Firemans Brew, we set about refining the character of the brand with a review of all language and online impressions. We built an internal document to manage how the brand is positioned and its character communicated. From this we brought together a fully new website in time to support a financial raise in the fall of 2016.