When you think of Eastern Oregon you probably think of solitude, that is if you think of Eastern Oregon at all. We set out to help The Eastern Oregon Visitors Association change that, by demonstrating the engaging social activities to be found without a lot of looking. We created the ‘More To..’ campaign to highlight the facets and energy of the region. Our campaign kicked off with a :60 second video that transports you right into the glory of Eastern Oregon. From there we built out visual content for multi-platform usage, showing there are many, many more reasons to explore Eastern Oregon.